Heidi Klum...Shine

COTY

With the help of leading global beauty house Coty Inc., international celebrity and supermodel Heidi Klum will develop and market her very own signature fragrance, Heidi Klum Shine.

Klum, who has already created an empire for herself: model, television host, and designer--- has worked as Artistic Advisor and face of Coty's European label ASTOR, in addition to creating a beauty line for lingerie brand Victoria's Secret. If that isn’t enough, the German beauty, highly popular thanks to TV shows such as Project Runway, successfully launched her own clothing and jewelry lines in the past. "I am thrilled to be partnering with Coty on my new fragrance," said Heidi Klum. "Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who's wearing it 'What are you wearing? You smell delicious!’ "


Heidi Klum Shine is expected to launch in fall 2011. Are you looking forward to Heidi’s new fragrance? Tell us in the comments.



Katy Perry’s Sexy New Fragrance Ad

‘Purr’ by Katy Perry

Singer Katy Perry posed crawling on the floor, in a sexy skin-tight latex catsuit (complete with tail and ears), by a giant hot pink ball of yarn for the first promotional photos as she readies to release her signature fragrance, Purr. The shoot was inspired by the purple feline-shaped fragrance bottle which features bejeweled cat eyes. The pop star’s fragrance is set to release in November in Nordstrom.

Kate Walsh reveals her new “Boyfriend!”

Kate Walsh reveals her new “Boyfriend!”

Private Practice star Kate Walsh will launch her debut fragrance and product line, BOYFRIEND exclusively on HSN on November 11th and 12th.


Inspired by the scent of a “guy on a girl,” BOYFRIEND combines notes of amber and woods, with a bright floral scent that women love. The fragrance has a bright muguet floralcy with dark plum and myrrh on top, with night blooming jasmine.

Spawned out of the idea that every girl has a boyfriend story to share, the BOYFRIEND story will be told through webimercials, featuring Kate and different Boyfriend scenarios. “Just as you tune in every week to watch your favorite television shows …there will continually be a new boyfriend story to entice the customer,” explains Walsh. Consumers will have the chance to tell their own boyfriend stories via uploaded videos.

“Women can take their BOYFRIEND wherever they go.” Kate’s five piece BOYFRIEND kit ($79.95), a luxurious black train case inspired by a classic vintage design will include deluxe miniature fragrance spray, body crème, dry body oil, votive candle, and pulse point oil. The perfume bottle includes ghostwritten names of what else---former boyfriends!


BOYFRIEND is scheduled to launch in Sephora stores nationwide in January.