Pavonine Presents ‘Sidewalks’ Spring 2011 Collection

Pavonine Spring 2011 presentation, Los Angeles

Fashion Week Spring 2011

Los Angeles-based Pavonine presented its Spring 2011 collection ‘Sidewalks’ poolside at Skybar inside the Mondrian hotel.

Pavonine, launched in 2009 by twin sisters Jenny and Brie Maletz and friend Jessica Solomon, is designed and produced solely in Los Angeles. The brand is named for the Pavonine Quetzal, which is the only bird that will die if caged. The name defines and symbolizes the spirit and drive behind the brand--beauty, inner strength, and the refusal to conform.



For Spring, it’s all about carefree, comfortable, young, and stylish. Reversible cotton dresses and tops which could easily transform from day to night. Sock-it-to-ya pops of color. Femininity fusing patterns and stripes. Bright rompers and wide leg jumpsuits perfect for seaside living. 

Pavonine is currently sold in boutiques in nationwide and internationally. For a complete listing of retailers or to see more looks please visit the designers website http://www.wearpavonine.com/.

Katy Perry’s Sexy New Fragrance Ad

‘Purr’ by Katy Perry

Singer Katy Perry posed crawling on the floor, in a sexy skin-tight latex catsuit (complete with tail and ears), by a giant hot pink ball of yarn for the first promotional photos as she readies to release her signature fragrance, Purr. The shoot was inspired by the purple feline-shaped fragrance bottle which features bejeweled cat eyes. The pop star’s fragrance is set to release in November in Nordstrom.

Kate Walsh reveals her new “Boyfriend!”

Kate Walsh reveals her new “Boyfriend!”

Private Practice star Kate Walsh will launch her debut fragrance and product line, BOYFRIEND exclusively on HSN on November 11th and 12th.


Inspired by the scent of a “guy on a girl,” BOYFRIEND combines notes of amber and woods, with a bright floral scent that women love. The fragrance has a bright muguet floralcy with dark plum and myrrh on top, with night blooming jasmine.

Spawned out of the idea that every girl has a boyfriend story to share, the BOYFRIEND story will be told through webimercials, featuring Kate and different Boyfriend scenarios. “Just as you tune in every week to watch your favorite television shows …there will continually be a new boyfriend story to entice the customer,” explains Walsh. Consumers will have the chance to tell their own boyfriend stories via uploaded videos.

“Women can take their BOYFRIEND wherever they go.” Kate’s five piece BOYFRIEND kit ($79.95), a luxurious black train case inspired by a classic vintage design will include deluxe miniature fragrance spray, body crème, dry body oil, votive candle, and pulse point oil. The perfume bottle includes ghostwritten names of what else---former boyfriends!


BOYFRIEND is scheduled to launch in Sephora stores nationwide in January.