eye*like*your*style: Style Fashion Week LA Diary Day 2: Let the games begin! Style Fashion Week LA opens with Stop Staring! Fall/Winter 2011 Runway Show at Vibiana

Style Fashion Week LA kicked-off a round of runway shows for Fall/Winter 2011 at the newly renovated luxurious event space Vibiana. The former Cathedral’s baroque-inspired 35,000 square feet space hosted the week of events. Consisting of four days of non-stop fashion, the event showcased an intelligent, innovative platform for progressive, established, and emerging designers to show their collections to media, celebrities, national and international buyers, and select style makers.

Featured on the runway for opening night, the crowd was dazzled by the vintage and rockability inspired designs of award winning Los Angeles-based designer Alicia Estrada’s Stop Staring!

Photo credit Brian Pitts

Since coming from Miami, Style Fashion Week solidified its legitimacy with the support of the City of Los Angeles, and Commissioner Cynthia Ruiz.

Commissioner Cynthia Ruiz

“It is my honor and privilege to be here tonight. I serve as the Mayor’s Fashion Liaison to the Fashion Industry, but the real reason I’m here is because I’m a big fan of Stop Staring! Alicia Estrada is the beauty and brains and the creator of Stop Staring!,” exclaims Commissioner Ruiz.

“One of the reasons I love Stop Staring! is because it shows that vintage fashion never goes out of style. Little known secret---we actually call Alicia ‘The Vintage Vixen.’ ”

In 2005, Alicia received an award from the Mayor for Minority Manufacturing Business of the Year.

Taking its inspiration from the 1940’s and 1950’s, Stop Staring! cocktail dresses and rockability designs have been worn by a host of celebrities including Eva Mendes, Kim Kardashian, Zooey Deschanel, and Twilight star Ashley Greene.